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Bienvenue sur ACSEO Tech !

Bonjour, et bienvenue sur le blog Technique d’ACSEO. Cet espace dédié a pour but de partager avec vous les sujets qui font le quotidien de l’agence, partager avec vous nos conseils ou le résultat de notre veille technologique.

Vos commentaires sont les bienvenus. Bonne lecture !

 

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BONNES PRATIQUES SEO

Bonnes pratiques seo

I – La construction des urls:

Tout d’abord, les urls ne doivent en aucun cas contenir des caractères spéciaux. Seuls les chiffres et les lettres, traits d’union et underscore peuvent être utilisés pour construire un chemin vers une page.

D’autre part, les urls doivent autant que possible refléter l’arborescence réelle du site. S’il on enlève la dernière partie d’une url, on est censé tomber dans la page de niveau supérieur qui la contient.

Le nommage des éléments du chemin doivent être les plus succincts possibles, et ne contenir que les éléments essentiels.

II – Les protocoles:

Bien que cela ne fasse pas tout, le protocole préféré des moteurs de recherche reste le https, qui accorde un léger bonus de référencement.

III – Le sitemap:

C’est un élément très important pour le référencement. Le sitemap est un fichier XML qui détaille toutes les urls accessibles du site. Il est recherché par défaut par tout robot qui parcourt le site. En voici un modèle:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
    <url>
        <loc>http://monsite.com/blog</loc>
        <lastmod>2016-11-10</lastmod>
        <changefreq>daily</changefreq>
        <priority>1</priority>
    </url>
</urlset>

Concernant les valeurs à donner aux attributs « changefreq » et « priority », je vous renvoie vers la ressource suivante, plutôt bien faite: http://robots-txt.com/sitemaps/.

Ce fichier doit être accessible à la racine de votre site, sous le nom de « sitemap.xml ». Autrement dit pour continuer sur notre exemple : http://monsite.com/sitemap.xml.

Cette simple accessibilité ne suffit pas. Il faut aussi mentionner le sitemap au sein du fichier robot.txt, lui aussi accessible à la racine du site:

# robot.txt
Sitemap: http://monsite.com/sitemap.xml

IV – La construction des pages :

A – Eléments de la balise <HEAD>:

Chaque page doit disposer d’un certain nombre de balises uniques dans la balise <HEAD>. Lorsque l’on parle d’unicité, ce n’est pas qu’au sein de la page. La valeur de ces balises doit être unique vis-à-vis des valeurs des balises présentes sur les autres pages.
1. La balise canonical:

Cette balise contient l’url canonique de la page consultée. Elle sert à dire à un robot quelle url indexer pour une ressource donnée. Elle se présente sous cette forme :

<link rel="canonical" href="http://monsite.com/blog">

2. La balise <title>:

La balise title est un classique. Mais la construction n’est pas toujours aussi régulière qu’elle devrait l’être.

La rédaction du titre doit être dans le sens inverse de la construction de l’url.

Le titre de la resource doit apparaitre en premier, puis celui de la rubrique qui la contient et en dernier le nom de la source, le tout séparé par des traits d’union :

<title>My super unique resource title - My owning resource - My site title</title>

Que l’on peut accompagner de son équivalent meta:

<meta content="My super unique resource title - My owning resource - My site title" name="title" property="title">

Cette règle de construction n’est pas là sans raison, Google n’affiche dans les résultats de recherche que les 50 à 60 premiers caractères du titre d’une page. Il est donc logique d’afficher la partie spécifique à la page en premier, et les parties les moins spécifiques ensuite.

3. Les balises meta:

a. La balise « charset »:

Cette balise indique l’encodage à appliquer au contenu de la page. Le français étant une langue contenant de nombreux caractères à accents, il est très important de mentionner que l’encodage est en UTF-8:

<meta charset="utf-8">

b.  La balise « language »:

Cette balise indique la langue utilisée dans la page consultée:

<meta content="fr" name="language" property="language">

c. La balise « robot »:

Cette balise indique au robot s’il dpoit indexer ou non le contenu:

<meta content="index, follow" name="robots" property="robots">

d. La balise « description »:

Cette balise donne la description de la page. Elle doit contenir les éléments essentiels de la page consultée. En voici un exemple:

<meta content="This is the blog of my website. It contains articles about new technology." name="description" property="description">

B – Eléments du <BODY>:

1. La construction de la page:

Une bonne utilisation des balises pour construire les pages est valorisée par les moteurs de recherche. Les balises les plus importantes étant notamment les balises <nav>, <main>, <section>, <article>, <aside> et <footer>. D’autre part, l’utilisation de l’attribut « alt » des images d’une page améliore sensiblement son référencement.
2. Les h1 uniques:

Toutes les pages doivent contenir une et une seule balise h1, unique, reproduisant ou non le contenu de la balise title. Cette balise n’est pas obligatoirement celle qui apparait en premier. Une balise h1 peut donc tout à fait être ajoutée après une balise h2.
3. Les éléments cachés:

La nouvelle politique de Google à venir d’ici 2017 sera de ne plus prendre en compte les élements cachés sur une page. Peu importe d’ailleurs que la disparition des éléments surviennent après le chargement de la page grâce au javascript. Seront écartés: le éléments cachés grâce à la propriété display:none, visibility:hidden, opacity:0, ou encore font-size:0, voir même de mettre le texte avec une couleur identique au fond. Google a pensé à tout.

Ce que cela implique, c’est qu’il faudra désormais éviter d’utiliser des plugins javascript qui cache du contenu, comme les systèmes d’onglets, les accordéons. Il sera préférable de découper les pages différemment, et que chaque contenu ait sa propre url.
4. Le poids des assets :

Plus une page est légère à charger, plus son référencement naturel s’en trouve facilité. Un certain nombre de pratiques sont faciles à mettre en oeuvre pour alléger le poids d’une page.

Tout d’abord, il est recommendé d’externaliser les fichiers css et js, et d’éviter l’écriture des scripts au sein de la page, entre des balises <style> ou <script>. Ensuite, il est recommendé d’utiliser des images redimensionnées à la taille maximale d’affichage à l’écran

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Symfony CMS : Grav

Dans le cadre du benchmark des CMS basés sur Symfony, nous avons testé pour vous l’utilisation du CMS Grav.

Installation

L’installation de Grav est très facile. La documentation à ce sujet est très claire. Nous avons utilisée la méthode basée sur Composer:

composer create-project getgrav/grav test-grav-cms

Nous lançons ensuite le serveur local :

cd test-grav-cms
php -S localhost:8000

Le site fonctionne maintenant est il est accessible à l’adresse http://localhost:8000

test cms

Création d’un theme personnalisé

Back office

L’installation de Grav entraine la mise à disposition d’un utilitaire Grav Packet Manager qui permet l’installation de packages supplémentaires :  bin/gpm

Grav propose une interface d’administration qui peut s’installer à travers la commande

bin/gpm install admin

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Symfony CMS – Pagekit

Installation :

Télécharger le fichier zip à l’adresse : xxx
Lancer la commande

composer install

pour récupérer tous les modules nécessaires
Donner les droits d’accès en écriture au dossier racine, ainsi qu’aux dossiers app, packages, storage et tmp, ainsi qu’à tous leurs sous-dossiers

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Utiliser Gulp pour gérer du LESS et du JavaScript dans vos projets

Il est très probable que votre projet doive contenir du JS et du CSS, à l’heure où nous disposons d’une quantité satisfaisante de ressources sur le web pour des librairies JS, Bootstrap…
La question à laquelle nous allons répondre aujourd’hui est : comment utiliser Gulp pour gérer nos dépendances front.

Comme vous le constaterez dans le dernier point, nous ne parlerons pas ici de la raison pour laquelle utiliser Gulp plutôt que les assets de Symfony. Je vous invite à avoir cette réflexion dans les commentaires de cet article, nous permettant ainsi de rédiger un autre article sur ce point.

Cet article est extrait de notre gestionnaire de documentation interne, et se base sur la façon de faire mise en place sur certains de nos derniers projets.
Rentrons dans le vif du sujet.

1. Installer NodeJS et les paquets Node

Nous allons avoir besoin de NodeJS pour créer un fichier package.json à la racine de notre projet qui contiendra les paquets Node à installer pour faire tourner Gulp.

{
  "name": "mon-super-projet",
  "description": "Mon Super Projet",
  "version": "1.0.0",
  "repository": {
    "type": "git",
    "url": "ssh://git@gitlab.acseo.co:10022/nicolas.kern/mon-super-projet.git"
  },
  "dependencies": {
    "gulp": "^3.9.1",
    "bower": "^1.7.9",
    "gulp-less": "^3.1.0",
    "gulp-coffee": "^2.3.2",
    "gulp-concat": "^2.6.0",
    "gulp-minify-css": "^1.2.4"
  }
}

A partir de là, vous pouvez ajouter les paquets dont vous avez besoin.

Personnellement, j’aime bien avoir gulp et bower installés globalement sur ma machine, avec la commande : sudo npm install gulp -g && sudo npm install bower -g

Pour installer les autres paquets, utiliser la commande : npm install monpaquet –save-dev

Le paramètre save-dev permettra d’ajouter la référence du package dans package.json et permettra ainsi à un autre développeur de faire simplement tourner la commande npm install pour installer tous les paquets d’un coup.
Les paquets que j’utilise le plus souvent sont :

  • gulp est un automatiseur de tâches, répertoriées dans un fichier gulpfile.js
  • bower est un outil de gestion de dépendances frontend (l’équivalent frontend de composer, pour le backend)
  • gulp-less est un outil de compilation de LESS en CSS
  • gulp-coffee est un outil de compilation de coffeescript en JavaScript
  • gulp-concat est un outil de concaténation de sources en un fichier
  • gulp-minify-css est un minifieur de CSS
  • gulp-include permet de faire des inclusions de fichiers via la ligne #=include relative/path/to/file.coffee

 

2. Préparer les tâches Gulp

Créer ensuite un fichier gulpfile.js :

var gulp = require('gulp');
var coffee = require('gulp-coffee');
var concat = require('gulp-concat');
var less = require('gulp-less');
var minifyCSS = require('gulp-minify-css');
var include = require("gulp-include");

var paths = {
  coffee: [
    'src/ACSEO/FrontBundle/Resources/public/coffee/main.coffee'
  ],
  less: [
    'src/ACSEO/FrontBundle/Resources/public/less/main.less'
  ]
};

gulp.task('coffee', function() {
  return gulp.src(paths.coffee)
    .pipe(include())
    .pipe(concat('all.js'))
    .pipe(coffee({bare:true}))
    .pipe(gulp.dest('./web/js'));
});

gulp.task('styles', function () {
  return gulp.src(paths.less)
    .pipe(less())
    .pipe(minifyCSS())
    .pipe(gulp.dest('./web/css'));
});

gulp.task('build', ['styles', 'coffee']);

gulp.task('watch', function() {
  gulp.watch('src/ACSEO/**/*.less', ['styles']);
  gulp.watch(paths.coffee, ['coffee']);
});

gulp.task('default', ['build', 'watch']);

Dans cette tâche assez complète, j’importe tout d’abord les paquets dont j’ai besoin. Tout en bas, je prépare une tâche par défaut, lancée à l’exécution de la commande gulp. Elle va lancer les tâches build et watch. Ma tâche build a pour rôle de générer le CSS (style) et le JS (coffee). Ma tâche watch va écouter les modifications des fichiers situés dans mon tableau paths.less et paths.coffee et va exécuter les tâches styles ou coffee en fonction du fichier modifié. La tâche coffee va aller chercher tous les fichiers répertoriés dans paths.coffee, va inclure tous les fichiers appelés via include, va les concaténer dans un fichier all.js, va les transformer en JS et placer ce fichier dans web/js/all.js.

 

La tâche styles va aller chercher tous les fichiers LESS du projet, va les transformer en CSS, les minifier, et les places dans le répertoire web/css.

Utiliser la commande gulp pour lancer ces tâches, et la laisser tourner en tâche de fond pour que les fichiers soient recréés à chaque modification.

Pour information, si vous créez un nouveau fichier, gulp-watch ne va pas pouvoir le prendre en compte. Il vous faudra couper et relancer gulp.

3. Installer nos dépendances web avec Bower

Créer un fichier bower.json

{
  "name": "mon-super-projet",
  "authors": [
    "Nicolas Kern <nicolas.kern@acseo-conseil.fr>"
  ],
  "description": "Mon Super Projet",
  "main": "",
  "moduleType": [],
  "license": "MIT",
  "homepage": "http://www.acseo-conseil.fr",
  "ignore": [
    "**/.*",
    "node_modules",
    "bower_components",
    "web/assets/vendor/",
    "test",
    "tests"
  ],
  "dependencies": {
    "bootstrap": "^3.3.6",
    "jquery": "1.11"
  }
}

Nous installons ici les dernières versions de jQuery et Bootstrap.
Pour installer d’autres paquets, exécuter la commande bower install monpaquet –save
Les paquets peuvent être trouvés sur http://bower.io/search/

Pour installer tous les paquets du fichier bower.json, exécuter la commande bower install.

4. Utiliser nos dépendances (autrement tout ce qu’on vient de faire ne sert pas à grand chose)

Il vous suffit de simplement appeler les fichiers CSS générés ainsi que all.js.

Si vous utilisez Symfony :

<link rel="stylesheet" href="{{ asset('assets/vendor/bootstrap/dist/css/bootstrap.min.css') }}">
<script src="{{ asset('assets/vendor/jquery/dist/jquery.min.js') }}"></script>

5. Réflexions autour du concept

Pourquoi utiliser Gulp plutôt que les assets de Symfony ?
Est-ce mieux ? Pire ? Quoi préférer ?
Comment minifier et compiler les vendeurs JS ?

Ces questions sont à approfondir, quel est votre avis ?

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A página inicial por um site é a sua identidade para o mundo exterior. Como designer, você precisa colocar este máximo do esforços para chegar a uma página inicial esplêndida que terá a possibilidade de manter tanto a atenção do visitante para que ele sinta o desejo de digitalizar as outras páginas do seu sitio. A página deve ter conteúdo relevante e informativo para que um visitante não seja adiado através falta do informações na primeira página que ele vê. Suas páginas da web devem ser dinâmicas, e esse dinamismo vem de alterações frequentes no seu conteúdo. Mesmo que você não tenha nada de novo para contar seus potenciais compradores, compartilhe notícias ou outras informações da indústria que permitam ser úteis para elas. Isso não só alterará seu conteúdo, dando estes sinais corretos aos motores de busca, mas também informará aos visitantes de que você cuida de as suas necessidades.

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The End of What Is Dissertation

The End of What Is Dissertation

Decide to try and get in contact with your teacher and also you are not currently going to need to be worried about something. Take a small self confidence in yourself that you can write a newspaper and also watch yourself write a distinctive custom made essay.

Characteristics of What Is Dissertation

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It is important to pick a topic that looks interesting, avoid choosing too broad topics. See the manner in which you may possibly be able to pick your topic. Selecting an intriguing issue is important for every single term paper or dissertation.

Understanding What Is Dissertation

The model guides include a couple of of differences regarding punctuation, especially with respect. Your composing style is also an important aspect to locate out the time demanded and kinds of edits we’re going to desire to generate. In addition, it can be contingent on the type of material you are going to possess on your dissertation which can determine what principles you have to look closely at.

The Writing Center can assist you at any phase of the thesis or dissertation writing process. A great dissertation theme ought to be both special, relevant and original to the discipline of study. Creating a dissertation is regarded as the assignment.

Normally, you’ll soon run into such a task when you’ll be requested to compose a customized dissertation on a couple subjects provided on your program for a qualification application. There’s no sympathy in the undeniable actuality that copy text is unquestionably among the utter most herculean approaches for college students. As faculty assignments benefit more depth, so it’s tough to finish missions within the particular deadline.

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The Secret to What Is Dissertation

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Los vendidos – play analysis

Beyond a lively and comical playwright, Luis Valdez’ "Los Vendidos" can be an exact reflection of the modern American society, focusing on how Mexicans are perceived in this contemporary society. The play abounds in stereotypes about Mexicans, which explains why the main topic of "Los Vendidos" is definitely stereotyping. Stereotypes come in societies as the dominant majority has difficulties in understanding the specificities of particular minorities, since it is the circumstance of the Mexicans, portrayed in "Los Vendidos". Nevertheless, stereotypes will be nurtured as a modality of keeping minorities socio – economically repressed and inferior compared to the dominant competition in the world (Escobar p. 562). By portraying the main stereotypes that are being used to make reference to Mexicans in United States, such as farm workers, gang participants or revolucionarios, Valdez describes the identification crisis experienced by Mexicans, who want to resist to the cultural assimilation to become Americans.

The plot of this take up revolves around an designed sales, wherein Miss Jimenez, a secretary of the Presidential administration is on a mission to buy a Mexican model, to be able to appeal to the Mexican electorate. Honest Sancho, who owns the shop that sells Mexican styles, introduces to Miss Jimenez three types of Mexicans that she can purchase: the farm employee, the gang member and the brand new, exemplifying like this the main stereotypes with which Mexicans happen to be associated in United States. The sole proven fact that the customers of a competition can relate with an individual model, a robot that is believed to encompass the distinctiveness of an entire race is based on a prejudice (Kassin, Fein & Markus p. 155).

Another issue that the take up raises in relation with the stereotypes designed for Mexicans in USA, is certainly that Mexicans themselves found determine with the stereotypes that the American contemporary society created to establish them. As such, Honest Sancho admits the primary types of stereotyping existent in the American society and promotes them for sale. Although Honest Sancho seems to be considering his business, exploiting the American tradition of stereotyping in order to be profitable, there is, however, a truth in the actual fact that Mexicans stick to the stereotypes designed for them and transmit them from a technology to another.

"The fact that the normal Mexican people moving into United States will be represented through robots implies the theory that Mexicans are not seen as humans, but as machines, consequently the objectification of the people" (Belkin p. 17). Honest Sancho’s robots happen to be seemingly created to serve the American culture through their hard work, as exemplified by the farm worker, who is "built close to the bottom", tough, friendly and "loves his patroness" (Valdez pp. 41-42). Alternatively, the other machines that explain the stereotypical functions of Chicanos in U.S., respectively the gang member and the brand new. Yet, the roles of the Mexican models are likewise well – justified, because they provide as criminals that obtain arrested (Valdez 44). In this feeling, they are fulfilling the social role of criminality, serving as the scape goats for the malfunctions of the American culture. Through the Mexican robots held in – store to be offered, Valdez demonstrates that the stereotypes include an operating role in society, serving as the servers or the persons to get blamed by the dominant race. This reinforces the idea that stereotyping is a sort of racism that generates thoughts of superiority from the dominant race towards minorities (Escobar 562).

Although she is as well a representative of the Mexican people in United States, Miss Jimenez identifies considerably more with the dominant Americans than with Chicanos. Only as the white People in america, Miss Jimenez does not admit the individuality of Mexicans, although she too, is usually a Mexican – American, or "una chicana" (Valdez 41).

On the other side, she seems to end up being ignorant of the stereotypes and prejudices that Mexicans encounter in United States. As such, when Honest Sancho describes to her that the farm worker is reducing grapes, she responds "Oh, I wouldn’t understand" (Valdez 42). This picture raises the question of whether one needs to dissociate of his countrywide identity as a way to escape the stereotypes associated with one’s race. As such, Miss Jimenez insists that her brand should be pronounced using English and not Spanish pronunciation, correcting Honest Sancho and admonishing him for his insufficient good English abilities, when he addresses her in a Mexican design: "My name is Miss JIM-enez. Don’t you speak English? What’s wrong with you?" (Valdez p. 41).

Although the play critiques the American world for its insufficient cultural sensitivity to Mexican persons, arguing that Us citizens consider all Mexicans as either farm employees, gang members or groundbreaking, Miss Jimenez may be the exception that deconstructs this myth. She is a Secretary in the U.S. government, consequently, she actually is educated, urban, modern day, possessing all of the features of the everyday American. As Belkin (p. 18) observes, she actually is assimilated. On the other hand with her, the rest of the Mexicans, who neglect to become Americans and adhere to their Mexican identities are believed stupid, uneducated or violent (Valdez p. 48; Belkin p. 18).

Nevertheless, the take up transmits mixed impressions in what the American culture expects from the Mexicans, which further perpetuates the racial stereotypes directed at this nationality. As such, Miss Jimenez, as the representative of the American federal government, seeks a Mexican style that’s educated, knows great English and a romantic figure to attract the ladies electorate. "These values do not describe Mexican stereotypes, however the merchandise of cultural assimilation" (Belkin 18). On the other hand, through the type of Miss Jimenez, the play writer transmits the idea that the American world expects the Mexicans to become cheap. The constant query of Miss Jimenez "is he economical" (Valdez pp. 42 – 49) acts just like a leitmotif in the play, putting an equal sign between Mexicans and inexpensive labor force.

Cheap labor force can be a stereotypical representation of Mexicans, one which is usually desired and expected by the white colored Americans, possibly from the educated and acculturated Mexicans. As such, speaking for the U.S. federal government, Miss Jimenez appears shocked to hear that the price for the educated Mexican is definitely $ 15,000, requesting "Fifteen thousand us dollars? For a Mexican!!!" (Valdez 50). Quite simply, while the American society expects the Mexicans to become acculturated and integrated, performing and behaving like regular Americans, they nonetheless expect them to come to be cheaper, hence perpetuating the socio – cost-effective oppression of this people through prescriptive stereotypes (features broadly accepted as defining functions or behaviors) (Corell and Benard 5).

What started as a comical take up developed complex sociological ideas of assimilation, acculturation or stereotyping. Stereotyping may be the central motif of the play and it is vividly represented through all of the individuals presented in the take up (Honest Sancho, Miss Jimenez and the robots). In addition, the social anticipations from the Mexicans likewise perpetuate the stereotypes that maintain this people in socio – cost-effective oppression to the dominant competition in U.S. "Las Vendidos" teaches audiences about the danger that lies in stereotyping, that may take the type of monetary oppression or riots. Stereotyping is normally more than a kind of social discrimination; it is a lifestyle by which the dominant bulk and the vulnerable minority live, abiding to the socially formed misconceptions about how minorities should be or how they should take action.

Works Cited

Belkin, Elena. Changing Fronts in La Lucha Chicana: Cultural Construction of Class, Race, and Gender in Chicano/a Literature. Ohio: Ohio State University. 2008. Print.

https://kb.osu.edu/dspace/bitstream/handle/1811/32190/Changing_Fronts_in_La_Lucha_Chicana-1.pdf?s

Correll, Shelley, J. and Benard, Stephen. Gender and Racial Bias in Hiring. [Online] 21 March, 2006. Offered by http://provost.upenn.edu/uploads/media_things/gender-racial-bias.original.pdf. 7 March, 2017.

Escobar, Angela Sanchez. Chicanos: Stereotypes and Search for Self – Identification as Seen through Literature. CUACE 14-15: 561-571. 1992. Print.

http://cvc.cervantes.sera/literatura/cauce/pdf/cauce14-15/cauce14-15_30.pdf

Kassin, Saul, Fein, Steven & Markus, Hazel Rose. Social Psychology. Belmont: Wadsworth. 2014. Print.

https://literature.google.ro/books?id=jtdnyrG9xboC&printsec=frontcover&dq=social+psychology+kassin&hl=en&sa=X&redir_esc=y#v=onepage&q=social%20psychology%20kassin&f=false

Valdez, Luis. Luis Valdez – Early Functions: Across, Bernabe and Pensamiento Serpentino. Texas: Arte Publico Press. 1994. Print.

https://literature.google.ro/literature?id=t62V4sknDw8C&printsec=frontcover&dq=Luis+Valdez+%E2%80%93+Early+Gets results:+Across,+Bernabe+and+Pensamiento+Serpentino&hl=en&sa=X&ved=0ahUKEwjV0KKH18XSAhWHzxQKHc0kCr4Q6AEIGjAA#v=onepage&q=Luis%20Valdez%20%E2%80%93%20Early%20Works%3A%20Across%2C%20Bernabe%20and%20Pensamiento%20Serpentino&f=false

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